Palm oil has some major image problems, but its production is essential to the livelihoods of many smallholders and processors in Southeast Asia and elsewhere. How can western consumers be convinced that sustainably produced palm oil is an ingredient worth supporting?
For many years, the palm oil industry has been linked to deforestation and shrinking habitats in countries like Indonesia and Malaysia, but efforts to increase sustainable production appear to have had little effect on consumers’ poor impression of the ingredient. In Europe in particular, many shoppers continue to associate palm oil with environmental destruction and prefer “palm-oil free” products, despite sustainably produced palm oil having huge eco-friendly potential.
Tags: sustainable palm oil
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