Sustainable palm oil: Tackling the consumer awareness challenge

Sustainable palm oil

Palm oil has some major image problems, but its production is essential to the livelihoods of many smallholders and processors in Southeast Asia and elsewhere. How can western consumers be convinced that sustainably produced palm oil is an ingredient worth supporting?

For many years, the palm oil industry has been linked to deforestation and shrinking habitats in countries like Indonesia and Malaysia, but efforts to increase sustainable production appear to have had little effect on consumers’ poor impression of the ingredient. In Europe in particular, many shoppers continue to associate palm oil with environmental destruction and prefer “palm-oil free” products, despite sustainably produced palm oil having huge eco-friendly potential.

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Why You Should Get Involved
with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

Get Involved