The sustainable palm oil advocate’s latest campaign aims to encourage manufacturers and retailers to be open about their palm oil use. Unless more shoppers are aware of sustainable palm oil, brands will be hesitant to highlight sustainable palm oil logos, Palm Done Right spokesperson Monique van Wijnbergen tells FoodNavigator.
Palm Done Right is calling on brands to provide clear labelling on packaging and to have an ‘open conversation’ with their consumers explaining why they chose palm oil for their products. The sustainable palm oil advocacy group, initiated by palm oil producer Natural Habitats Group, has titled the campaign #SayItOnTheWrapper.
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