Palm Done Right pushes #SayItOnTheWrapper campaign: ‘Stop hiding palm oil use behind unclear ingredient names’

Palm fruit

The sustainable palm oil advocate’s latest campaign aims to encourage manufacturers and retailers to be open about their palm oil use. Unless more shoppers are aware of sustainable palm oil, brands will be hesitant to highlight sustainable palm oil logos, Palm Done Right spokesperson Monique van Wijnbergen tells FoodNavigator.

Palm Done Right is calling on brands to provide clear labelling on packaging and to have an ‘open conversation’ with their consumers explaining why they chose palm oil for their products. The sustainable palm oil advocacy group, initiated by palm oil producer Natural Habitats Group, has titled the campaign #SayItOnTheWrapper.

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with Palm Done Right

Palm can be grown for good, bringing benefits to:

  • Our planet, due to palm oil’s land efficiency.
  • Local communities, due to the economic development oil palm production creates.
  • Our market, due to palm oil’s versatility and functionality as an ingredient, lifting product quality and performance.

Together, we can influence change for:

  • Manufacturers that are still using conflict palm oil for their products.
  • Retailers that are still listing products that contain conflict palm oil.
  • Brokers and distributors that are still supplying their customers with products that contain conflict palm oil.
  • Shoppers that have the power to vote with their dollar.

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