Palm Done Right (PDR) has launched a new campaign, #SayItOnTheWrapper, to encourage transparent consumer product labelling around palm oil.
Spearheaded by organic palm ingredients supplier, Natural Habitats Group, PDR is a sustainable palm advocacy group which aims to ‘change the conversation’ around palm oil. Its partners include brands such as Nutiva and Donut Farm, as well as a number of retailers.
Growing awareness about adverse effects of palm oil production on the environment, biodiversity and local communities has promoted the use of palm oil-free options among brands and consumers PDR says. However, the organisation argues that the reformulation of products to exclude palm in turn has negative consequences.
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