Stories Sell, Facts Tell

A Letter from our Sustainability and Communications Director, Monique van Wijnbergen

December 6, 2018 

In our November newsletter, we shared with you the controversy over Greenpeace’s Rang-tan campaign and UK retailer Iceland Food’s holiday ‘no palm oil’ campaign and you’ve likely read about it on social media as well. The campaigns have been widely featured in the news over the last few weeks and thousands of consumers, influencers and celebrities have been eager to take their personal stance on palm oil by sharing posts and videos online, signing petitions, or calling for a boycott. With this sudden flurry of attention the messages get confusing. Should you re-think the use of palm oil? Should you use it at all? As a conscious consumer that likely wants to help safeguard the planet and contribute positively to its biodiversity, these are fair questions. Yes, you should absolutely pause to think about the kind of palm oil that you are consuming, but don’t drop palm oil all together. The solution lies in genuinely sustainable palm oil. Palm Done Right.

Setting the Story Straight

Boycotting is not the answer. A call to simply boycott palm oil does not convey the complexity of the issue at hand. Boycotting palm oil is not the answer to saving the environment. In fact, palm oil can even be an answer to saving the environment, as long as Palm is Done Right.

Sustainable palm oil is possible! 
Environmentally friendly palm oil exists, we like to call it Palm Done Right. Palm Done Right is organic, deforestation-free and orangutan friendly. It is available in the US market already and is used by brands like Dr. Bronner, Nutiva and Jovial Foods. Boulder-based company Natural Habitats, creator of the Palm Done Right movement, brings genuinely sustainable palm oil to the market as a solution to brands and retailers that want to serve the planet. Together we can start replacing conventional, ‘dirty’ palm oil with environmentally friendly palm oil.