Boulder, Colo. July 16, 2020 — Mission-based educational platform Palm Done Right (PDR), launches a new campaign, #SudsUpSustainably, to increase consumer awareness around making sustainable choices. Faced with COVID-19, we’re all washing our hands more frequently. According to WebMD, hand-washing — with soap and water — is a far more powerful weapon against germs than many of us realize.
But there’s an impact to all that extra sudsing up, and we have the choice to make it a positive one. #SudsUpSustainably is a rally cry to raise awareness and encourage people to make sustainable choices when washing their hands, while being mindful of our impact on communities, forests, and wildlife.
Monique van Wijnbergen, Sustainability and Corporate Communications Director at Natural Habitats Group says “The majority of soap sold in our grocery stores is made with palm oil as it makes a bar soap solid and provides it with lathering power. We all appreciate palm oil’s functionality, but few of us think about what type of palm oil is used to make our favorite soaps. Considering the impact of palm oil on communities, wildlife and our forests, it is important to choose brands that use palm oil done right. Our campaign aims to raise awareness of the importance of handwashing while at the same time making choices that protect our planet.”
The campaign includes a 20-second jingle to sing when sudsing your hands.
Palm oil is found in over half of household goods — like foods, personal care products, and soap – yet when produced the wrong way it can have a devastating impact on wildlife, forests, and communities. Palm done right, on the other hand, nurtures the soil, protects forests and wildlife habitats, provides fair wages, and fosters strong communities.
Janice Summers, founder of Trés Spa plant powered personal care says, “I have used Organic Palm for over a decade now but I switched to Palm Done Right (PDR) because it’s more than just the palm. It’s the complete focus on doing it right for the planet and for preserving biodiversity and indigenous life and for the people. PDR represents responsible stewardship at the highest level and I sleep better knowing I can trust putting their products in my creations.”
Consumers who participate in the campaign can enter to win one of 20 gift baskets featuring the following sustainable soap brands. Entries can be submitted on both Instagram and Facebook for two chances to win. Deadline for entries is August 9th.
Additional soap brand partners include:
How else can consumers help?
This campaign will run July 20 – August 9th leading up to September’s Third Annual Palm Done Right Month, an opportunity to reinforce the Palm Done Right mission and increase awareness for palm oil that is 100% organic, deforestation-free, wildlife friendly, fair and social. To learn more or get involved, visit www.palmdoneright.com.
About Palm Done Right®
Natural Habitats Group is leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically and third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit www.palmdoneright.com.
About Natural Habitats USA, Inc.
Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by independent farmers in South America and add organic credibility to food, personal care and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers and communities and funding for services including support to local schools, health care and housing to improve the quality of life for all stakeholders in the supply chain, from Farm to Fork. For more information, visit www.natural-habitats.com
Susan Fecko, Black Dog Studio, 307-690-8381, firstname.lastname@example.org
Palm can be grown for good, bringing benefits to:
Together, we can influence change for: